The reinvented 2011 Ford Explorer has gone ‘crazy’—well, maybe not literally, but it is the star of a hilarious new urban advertising campaign featuring comedian and actor Kevin Hart. The campaign, called ‘Crazy Kevin,’ debuted yesterday, February 15, with the 60-second television advert to air on February 20.
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The Porsche fan community on Facebook reached a magical milestone at the turn of the year when Porsche added its one-millionth fan on Facebook, one of the largest and most popular social networks on the Internet. Reason enough for Porsche to thank its fans with a special exhibition showcasing a unique custom-made vehicle: on February 11, the Porsche museum presented a Porsche 911 GT3 R Hybrid adorned with the signatures of more than 27,000 Porsche fans. The automobile will be on display for over a week, untill February 20.
While the Mercedes Benz-sponsored Fashion week in New York is in high gear, Mercedes Benz along with its partner WGSN, a leading online fashion trend-analysis and research service, present ‘What Drives Luxury’—a comprehensive intelligence report aimed at exploring the after-crisis market and analysing any changes in the behaviour of luxury segment consumer. To provide the double-sided outlook on the object, the report contains two separate polls with Mercedes-Benz customers and fashion industry professionals.
Citroën is offering auto fans an opportunity to experience the ride in a fun and entertaining way. The brand puts drivers behind the wheel of its C4 model in the digital movie and offers them to choose how the plot will develop. The online-project entitled ‘Positive Power’ is more like an action movie, an “interactive voyage of mystery, suspense and excitement,” where you are the protagonist.
Inspired by the notorious WikiLeaks project, Kia launched its own non-serious media website, “dedicated to bringing important news and information” about the upcoming all-new redesigned and re-engineered Kia Picanto. The auto brand encourages anonymous independent sources to reveal some censored facts which have been kept under wraps. The PicantoLeaks online designation provides all kinds of information for those who want to learn more about the new model and are not afraid to know the truth.