To celebrate the market debut of the New Mégane Coupé Cabriolet and Renault Wind, Renault is launching an original communication initiative. From Wednesday April 7 internet users in eight countries (France, United Kingdom, Germany, Spain, Italy, Belgium, Switzerland, the Netherlands), can sign up to take part in the casting of an exceptional «road trip» on www.verygoodtrip.renault.com. The chosen candidates will become the heroes of a unique online adventure in reality TV.
auto
Honda is going beyond impossible again. Yesterday, April 26, the company released an extended and enhanced version of its ‘Impossible Dream’ ad, which was launched 5 years ago and since then has won many awards. The new spot, developed by the Wieden & Kennedy London agency, reminds of the auto brand’s strapline, ‘The power of dreams.’
For the promotion of Fiat 500 vehicles, the automobile manufacturer used folk wisdom. The Leo Burnett Iberia agency developed a series of prints featuring two people, who step forward with contradictory sayings like “No pain — no gain” vs. “Better safe than sorry”, “Good things come to those who wait” vs. “The early bird catches the worm”, “Two heads are better than one” vs. and so on.
Even best cars have a dark side. To prove it the premium compact hybrid car, which also proves to be sporty and luxury, is showing its «Dark Side Of Green«. The Lexus CT 200h model, which will be launched in early 2011, will appear in a new promotional short movie slated for release on May 13. The video features Tony «The Driver» portrayed by American actor Norman Reedus, who is on a very important mission.
Hype Means Nothing, a producer of streetwear, and Intersection Magazine about art customized a new Fiat 500 compact car model with a bunch of black-and-white photos. The vehicle featuring images of celebrities from many areas will soon appear rolling along the streets of Paris and will be displayed at the colette online-store for artistry items.