Wrigley, OMD Media Direction, Fuse BBDO Russia and DDB launched a new sponsored integrated campaign for Skittles in the “Stereo Utro” (“Stereo Morning”) show on the MTV-Russia channel.
bakery & confectionery
The TBWA\Chiat\Day agency made a weird commercial for Skittles Fizzl’d Fruits, in which the older generation prefers to apply strange methods to make their tongue tingle. The new drops look like effervescent tablets covered with some acidic agent, which causes the fizzing reaction, when you take the candies on your tongue.
Mars Chocolate North America announced the launch of DOVE® Ice Cream Miniatures “My Mini Moment” contest. Just in time for Mother’s Day, DOVE® Ice Cream is asking women to share their favorite mini moment of escape for a chance to win a sensational mini-grand prize. Women are invited to enter the contest between May 3, 2010, and June 7, 2010.
Treasure is something you should hide. With this in mind, the Ogilvy Advertising group developed a hilarious ad for the Milka brand chocolate, which is definitely precious. In the spot the cows are trying to disguise themselves as other farm animals or even vehicles to hide the secret of Milka’s delicious and creamy milk.