According to a recent survey, chocolate Easter bunnies are the number one “must have” item of the holiday, with more than 90 million made each year. Hopping down the bunny trail this Spring from The Hershey Company are new varieties of chocolate bunnies, as well as perennial Hershey Easter favorites.
bakery & confectionery
Global brands like to engage consumers in creating new packaging. Nestle’s Kit Kat is inviting the Japanese fans to take part in a creative project and design packaging of their own. The brand has launched its micro-website, where visitors can customize packs by adding their photos and special messages.