Crystal Light® is launching an exciting new way for women to enjoy the water their bodies need. Crystal Light Pure Fitness is the first nationally available low-calorie fitness beverage mix with no artificial flavors, colors, preservatives or sweeteners. It’s sweetened with evaporated cane juice and Truvia, an all-natural, calorie-free sweetener derived from the stevia plant.
bakery & confectionery
Tic Tac joined the promotional movement dedicated to this summer’s World Cup. Through its new campaign, launched on13 April, the brand encourages the consumers to introduce their own version of a favourite football jingle or a self-composed anthem. They are to shoot a video with their rendition to a micro-site www.shakesomenoise.co.uk.
Sometimes it seems that we can’t just do without some extra help. Just imagine how great your live would be with someone setting your appointments, or helping with kids, or making a family dinner or saying what to do to stay fit. Hershey Bliss is offering US residents aged 18 and above to become one of those who have a personal assistant by taking part in the More Time More Bliss sweepstakes.
CLM BBDO Boulogne Billancourt has developed a series of prints for Frolic, dog food produced by the Mars company. Promotional campaigns for this brand traditionally revolve around the idea that canines will give whatever they can to get Frolic croquettes. This time the agency employed the theme of relationship between pretty and ugly dogs.