CLM BBDO Boulogne Billancourt has developed a series of prints for Frolic, dog food produced by the Mars company. Promotional campaigns for this brand traditionally revolve around the idea that canines will give whatever they can to get Frolic croquettes. This time the agency employed the theme of relationship between pretty and ugly dogs.

Why are they together? The tagline of the prints explains the situation: “She is only with him for his biscuits”. Very realistic indeed. The prints were unveiled on March 26 and will be followed by TV-spots airing on April 12 on French TV.