Jelly Belly now offers its fans a whole new way of enjoying beer. The candy brand has introduced a new flavor of beans, Draft Beer, to win hearts of its male consumers ahead of the sports season, Super Bowl and 2014 Olympic Games.
bakery & confectionery
The legendary sweet delights brand has collaborated with London-based design firm Hirsch&Mann to create a pair of fun and high tech trench coats, Joy Jackets, that get illuminated as a person wearing them tastes Cadbury + Daim and the Cadbury + Oreo.
Skittles encourages its Canadian fans aged 13 and older to touch the rainbow and become a millionaire. The Wrigley-owned confectionary brand, known for its bizarre commercials, launches a new competition Get Skittles Rich by BBDO, Toronto—it calls the participants to share the contagious video of the contest and inspire their friends to do the same.
BBH London has developed a new digital project for Perfetti Van Melle-owned Mentos—Fresh News—an app that allows to see yourself in an actual TV news report.
Kraft Food’s brand JELL-O has leveraged the power of a popular Internet abbreviation, FML, for its new campaign.
Oreo believes that sharing its creme-filled sandwich cookies might change the world for better. In the new lovely cartoonish campaign “Wonderfilled” by The Martin Agency, the best-selling U.S. cookie brand is wondering what would happen if one gave an Oreo to some most blood-thirsty creatures. It claimes that the cookie might reveal the bright side in them, inspiring these beasts to help others, not to kill them.