Just in time before the Easter break, Cadbury in partnership with National Trust, helps spread fun across the U.K. by running in its 6th year the Easter Egg Trail campaign, created and delivered by the marketing communications agency Initials Marketing.
bakery & confectionery
Skittles uses an old game for its new online project. The brand, known for its unconventional “rainbow” activations, has launched a new U.S. online promotion “Rock, Paper, Skittles”, developed by Catapult RPM, that is based on the scissors-paper-stone game play. The initiative supports the launch of “Originals” variety, which now includes a Green Apple flavor.
While Starbucks is helping create more jobs across the USA, M&M’S is set to provide more rehabilitate houses to people across the country. The brand has launched a new campaign entitled “America Better With M,” which includes a partnership with Habitat for Humanity International and a series of efforts to encourage the nation to volunteer for the initiative in 2013. In addition the brand will launch a new product to support the project.
Wrigley’s Skittles invites its fans to create a holiday ad on the dedicated page, using all range of filmmaking tools. The brand known for its hilarious and weird “rainbow”-themed spots is offerings its consumers a splendid opportunity to make a DIY spot online and then share it with friends. After touching, sweating, tasting, etc. the rainbow, the brand now encourages its fans to create the rainbow in their own advert.