Jelly Belly now offers its fans a whole new way of enjoying beer. The candy brand has introduced a new flavor of beans, Draft Beer, to win hearts of its male consumers ahead of the sports season, Super Bowl and 2014 Olympic Games.
Skittles encourages its Canadian fans aged 13 and older to touch the rainbow and become a millionaire. The Wrigley-owned confectionary brand, known for its bizarre commercials, launches a new competition Get Skittles Rich by BBDO, Toronto—it calls the participants to share the contagious video of the contest and inspire their friends to do the same.
Google has named the latest version of its Android mobile operating system (4.4) after the popular chocolate product, Nestlé’s KitKat. With this move, the tech giant continues the longstanding tradition of giving its OS “sweet-tooth” names of popular desserts including Cupcake, Gingerbread, Froyo, Jelly Bean and more. With so many “sugary” iterations, it’s the first time Google uses the name of a particular confectionary brand.
To promote the “Dare To Be Tender” message in France, Milka and the Paris-based ad agency Buzzman are rolling out a new ad campaign for which the brand had to change the entire manufacturing process to create 13 million chocolate bars that were all missing the last square. Consumers who buy an unusual bar in a promotional packaging can decide whether they want to claim this morsel back or give it to their dear ones.
Oreo believes that sharing its creme-filled sandwich cookies might change the world for better. In the new lovely cartoonish campaign “Wonderfilled” by The Martin Agency, the best-selling U.S. cookie brand is wondering what would happen if one gave an Oreo to some most blood-thirsty creatures. It claimes that the cookie might reveal the bright side in them, inspiring these beasts to help others, not to kill them.
Cadbury is launching a “bubble-inspired” campaign “The Frothybeast” to promote its new product, Wispa Hot Chocolate, across the UK. The push by Fallon London is fronted by the brand’s new fictional spokesperson, an Italian hunk with a foamy chocolate hair and beard style, who “epitomises the playful and fun nature” of the new product.