The chocolate brand Milka is continuing to deliver the pleasures of the Alps world to those who just can’t live without sweet treats. The online campaign, which was developed by the Ogilvy agency, is rolled out on the Russian market. The company is spreading the holiday spirit with the help of Santa Claus, dancing snowmen, gifts in bright holiday packaging and fun activities.
bakery & confectionery
Landor has finished a new design and name system for Amavel, the premium segment within the Milka range. The challenge was to interpret the Milka wave and product depiction in a more emotional and indulgent way to communicate a premium positioning. In addition the new line DUO, a premium double-filled chocolate, was added to the existing Amavel portfolio.
Visual Link agency created a stunning flash-website for Schweppes aimed at promoting the brand in the French segment of the market. The user-friendly Schweppes.fr website features the photos taken at the sport and art events sponsored by the brand in 2009 and the recent commercial for its Indian variety, launched this spring, as well as cocktails and exquisite bottle collections.
The Hershey Co. wants its Bliss White Chocolate with a Meltaway Center brand to become really recognizable among woman, the targeted audience, so the company has started an on-line writing contest with stunning prizes to be won. «Share the Bliss» essay contest is providing women with a great opportunity to get a 16.5-carat diamond necklace.
Odnoklassniki.ru social network in cooperation with the Mindshare and Mindshare Interaction agencies are rolling out the Jacobs Monarch viral campaign with the ‘Aromagic connects’ tagline. The network’s users can “invite” each other to have a nice cup of coffee by clicking on the green stripe and writing a few words that can be seen only to them two. The campaign was developed by the Moscow department of JWT, an international web agency.