Milka became extremely popular and welcomed in airports (of Spain, Germany, Turkey and other countries) thanks to Kraft Foods World Travel Retail’s strong promotional ‘Alpine world‘ campaign named ‘Enjoy the Alpine Goodness of Milka’. Around the world Milka presented chocolate samples to travelers so that they could enjoy the great taste of products and know more about the product range.

The National Advertising Review Board is recommending Wrigley to change its advertising approach and do not use the claims like “most other gums just mask bad breath” in its Eclipse Gum ad spots without actual scientific confirmation. One of the company’s rival, Cardbury, and the NARB (the appeals division of the National Advertising Review Council, the ad industry’s self-regulatory system) are sure that Wrigley has gone too far when stating this.

Ferrero is totally ready for Christmas in UK. The famous chocolate brand has launched a £5 (approx. $8.4) million 360° advertising campaign to remind the consumers of its products and make the holidays sweeter. For three festive months, staring with October, the brand is promoting its iconic products including Ferrero Collection, Ferrero Rondnoir and Raffaello by Ferrero. The number of buyers is expected to grow up to over 16 million.