The successful “Get Some Nuts” campaign in 2009 inspired Mars Food to introduce the Snickers «More Nuts» limited edition in 2010 to the British market. The new chocolate bar of both single, duo and multipack will bow have 10% more nuts. The new variety will be launched in February with a £1 million wide-scale promotion campaign.
bakery & confectionery
Animal Planet Channel and the Lunchables brand of Kraft Foods have launched the wild Roar and Score sweepstake. Children, who are 6 to 17 years of age, can experience what it is like to be a creator of nature and make up an animal of their own, then print and/or share it with their friends, register and win a great zoological trip with the famous Jeff Corwin.
Kraft Foods US is joining the army of brands with on-line contests and sweepstakes. The food brand has launched its own campaign to deliver its loyal consumers joy and happiness by giving out valuable gifts. Beginning January 4 through February 8 any visitor of the www.kraftgamedaygreats.com website can take part in the “Kraft Game Day Greats Instant Win Game & Sweepstakes» and win cookware, 52″ Flat Screen TVs, $100 in grocery cash, jerseys, party serving platters and a great home makeover as the grand prize.
Cadbury has launched the British Wispa website with lots of information on the product, fun activities and a very appealing “hand-made” design. There you can feel at home and share your ideas, feelings and impressions with other fans of the brand. The user-friendly design makes you want to stay there longer and explore every corner of the site.