Virgin Media is promoting a new package of technology services named “Big Kahuna” with a series of physical experiments revolving around blasts. For the experiments as part of the “Make It Big” effort, they take everyday things and put them in the conditions where these objects explode, to a total enjoyment of the audience.
BBH
Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends. The idea of the campaign developed by BBH China builds on the fact that because of the one-child policy in China, having female friends is the only possible way to have “sisters.”
Dulux, a UK’s leading paint manufacturer, is rolling out a new campaign centered on the idea that color is able to change lives. To enforce the message, the brand has released a spot by the ad agency BBH London that goes backs to the 1920s in the USA, the decade of Alcohol Prohibition that—as the brand perceives it—lacked bright colors.
AXE is launching a new line of products, AXE Peace, and rolls out a campaign to promote a simple, but powerful weapon for a positive change across the globe—a kiss. The promotional effort uses the legendary “Make Love. Not War” slogan emerged back in the 60s as the maxim of the youth opposed to the Vietnam War. Now, half a century later, when the world is still shaken with war, AXE is determined to bring the motto back using its brand power to inspire the young generation.
British Airways helps vacation planners choose the desired roots with a new interactive tool, “Picture Your Holiday,” developed by BBH London’s digital agency Monterosa. The highly visual, mosaic-like website is built as a mood board with hundreds of images of “dream vacations” featuring traditional local food, fabulous city views and beach landscapes, sporting activities, shopping inspirations and many more.
Audi highlights simplicity and a neat approach in designing cars. A new campaign, developed by BBH, celebrates the “uncluttered” style the brand has used in creating its A3 sedan and in an indirect way takes on rivals of the model. The new promotion, which is set to be launched in the UK next month, revolves around the idea of using minimum visual resources to reach maximum effect in performance.