Beefeater Gin teams up with Bastille, the popular UK band, for a cultural project, The Beefeater Alchemy Project, set to draw inspiration and encapsulate the artistic spirit of Europe. Together, they are creating a documentary film and a music track, which will be produced in London from the best sounds, ideas and trends absorbed during a continental tour across Europe.

This summer, due to the London 2012 Summer Olympics and the Queen’s Diamond Jubilee, a range of brands got a touch of britishness. London, as the epicenter for this summer events, has become the major source of inspiration for designers—the style, culture and history of the capital are the trending themes of the new packaging designs. Beefeater, which is originally a London product, highlighted its connection with the capital by launching the Beefeater Inside London Limited Edition bottle, designed by Coley Porter Bell.

Beefeater Winter Gin, the latest limited edition by Beefeater, recently made its European Travel Retail debut in the main World Duty Free store in London Heathrow Terminal 3. Throughout November 2010 the limited edition, presented in a gift carton, was highly visible on a stand-alone podium in-store and was sampled as a new winter cocktail: Beefeater Winter Hot Apple Gin Punch.