Guinness & Co has announced the application process for Arthur Guinness Fund 2012 open. The program subsidizes social enterprises in Ireland with sums between €50,000 and €100,000 to help move their ventures forward.
beer
With Christmas arriving in less than two months, brands which are associated with this holiday most have a great opportunity to come on the forefront of promotional activity in winter. Beer is not likely to be the symbol of Christmas and doesn’t relate to it in any way, but Stella Artois does. The history of Anheuser-Busch InBev‘s lager brand roots deeply in this holiday (Stella means star in Latin, for the iconic Christmas star), and that’s why Stella Artois always have something in stock to surprise its fans for Christmas, from digital eco-cards to divine advertising. Just like Starbucks did in early 2011 celebrating Chinese New Year, Stella is releasing an exclusive eight-track holiday EP dubbed Under The Holiday Star to contribute to the festive spirit all across the globe.
Stella Artois held yesterday the finals of its annual World Draught Masters competition in Buenos Aires, Argentina to choose a winner. The competition is dedicated to the skill of pouring beer into glasses using the signature 9-step Pouring Ritual. Like at the 2010 competition finals in London, this year’s competitors from 25 countries came together to boast of their skills and determine who is the best beer master.
Cobra Beer, traditional Indian beer brand, is launching a full brand redesign this month to emphasise both Cobra’s premium positioning and world beer credentials, whilst retaining its heritage. The redesign includes an updated Cobra brand identity and new primary and secondary packaging designed by brand and product design consultancy Echo.
Global companies do not hesitate to share their expertise—and money—with aspiring entrepreneurs and small businesses. Among those who come out to support little companies and help lead their country out of the global financial are Facebook, Dell and Starbucks to name but a few, and this list is growing. MillerCoors is one of those who provide aspiring businessmen with a monetary support to develop their companies, diverse and promising—though its MillerCoors Urban Entrepreneurs Series (MUES) program, the alcohol manufacturer has been giving away five grants of $150,000 annually for over a decade. Now, the company is announcing a new submission round (this year, the period was extended by nearly a month), which is running through October 28 at www.MillerCoorsMUES.com.