Heineken, an iconic international beer brand, launched sweepstakes and offers a one-of-a-kind prizes to the winners: a retro fridge, a flat-screen TV and a high-end chair. What makes those items special is not their price, but rather the fact all of them are decorated by the award-winning New-York based artist Jayson Atienza. Jayson has a signature painting style that consists of sophisticated water color and ink designs. This time his brush touched the items to communicate a part of the iconic brand identity and energy of Heineken to this household items that we see every day.
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Coors Light is grabbing a piece of the Super Bowl XLV spotlight—and shining it on the fans. Beginning now and running through February 6 the official beer sponsor of the NFL and Super Bowl XLV is encouraging legal-drinking-age-consumers to ‘Snap, Send, Score’ for a chance to win unthinkable access to the biggest football game of the year and other great prizes.
VBAT, the Amsterdam-based award-winning brand development agency, is unveiling the new brand identity for Mexican brewery, Cuauhtémoc Moctezuma based in Monterrey. The change in direction follows Heineken’s take-over of the Mexican brewery earlier this year and marks the company’s 120-year anniversary.
With less than 20 days left until Christmas, brands are presenting their own versions of the iconic ‘Jingle Bells’ carol, and each of them adds something special to the well-known song. Guinness GB teamed up with famous British ‘electro folk’ musician James Yuill to update the classical tune by playing on Guinness pint glasses in a pub. ‘Jingle Pints,’ the contemporary version of the 150-year old festive hit, can be heard in a new viral video, which was filmed between the musician’s Indonesian and South American trips.
Integrated branding agency Blue Marlin has created a light-hearted seasonal look for Wells and Young’s Bombardier, which will appear in over 3,000 pubs across the UK from this week. A limited edition Bombareindeer draught pump clip comes complete with reindeer horns, a flashing red nose and festive message.