Heineken UK’s leading lager Foster’s has unveiled a radical branding redesign that emphasizes its Australian personality and accentuates the quality and modernity of the brand. The new branding builds a strong point of difference for Foster’s in a market where most lager brands use heritage as a selling point. The new design clearly presents a progressive and positive attitude with its Australian stance—communicating sunshine, fun, informality and inclusiveness.

Stella Artois is continuing its campaign, revolving around the style of the French 60-ies and the recently adopted slogan “She is a thing of beauty.” Recently, the brand released an advert “Names” about things and their names, which was all resonating with the tagline, and now the iconic beer brand is launching another spot, which is less relevant to the theme, but is still quite interesting as it promotes one of the biggest events, arranged by Stella.

Heineken has teamed up again with the renowned French designer Ora-Ïto to develop a new limited edition of 100% sustainable aluminum bottles. The Icone Pure design (featuring iconic green logo and dotted inscription against the white background) is a new creation on the list of the brand and the creator’s collaborations. The first of them was unveiled in 2002 and was followed in 2009 by a release of the limited edition Green Line bottle.

Heineken is keeping up with the brands, which believe that music and beer just can’t live without each other. Today Popsop has written about Beck’s DJ project, nearly a month ago we had a post on Tuborg, which sponsored festivals and measured ears, and now there is some useful information for those, who love the iconic drink and modern music, but don’t want to just sip their beer from the bottle and listen to tracks. If you are eager to demonstrate your musical talent to the whole world, come here—the brand will make your dream come true.