Beck’s New Zealand presented «the world’s first playable poster» to celebrate its dedication to music. The beer brand that has been turning beer into art since 1874, has developed a street poster that played and remixed music when touched. The piece arrived as part of a broader campaign that is unleaded on the brand’s Facebook page.
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Heineken has unveiled the film based on the super short plot by the winner of the #15SecondPremiere contest, Dennis Lazar (aka @awsommovieideas). The competition, launched in March as part of the brand’s sponsorship program at Tribeca Film Festival, encouraged creatives to submit tweets with brief stories—the best of them was to be produced and directed by a Hollywood film crew.
In collaboration with Reporters Without Borders, a global non-profit that supports and protects journalists to ensure freedom of information globally, Heineken have undertaken an artistic and philanthropic project that unites a pool of recognized artists, athletes and entertainers from all across the globe. The beer brand has collaborated with 40 legendary individuals to create a series of The Legendary Posters that relate to the brand’s «Legendary» ethos of creative thinking and living life to the fullest.
Following in the footsteps of Heineken with its Sub, Stella Artois has presented the home system for best-in-class in-home draft experience called PerfectDraft in the USA after a rather silent debut in Europe. The piece allows all beer affectionados to enjoy premium Belgium lager in the comfort of their homes. Stella Artois says the launch of the countertop draft system across the USA will help the brand “elevate the home-bar experience around the globe.”