Guinness is treating its fans with a new variety of its traditional beer. Guinness Black Lager in 330ml bottles, which is now being trialed in Northern Ireland, gives the drinker the desired refreshment of a lager and surprises with its unique great taste. The new beer derives from the parent dry stout, and the dark colour is achieved by malting it for a longer time.
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Heineken has launched a new football-themed campaign with an unexpected approach. This year the famous brand, official beer of UEFA Champions League, will arrange a great celebration dedicated to the end of the championship in Rio de Janeiro. For this occasion, Heineken has launched a micro-website and unveiled a cute sport featuring footballers dressed up in carnival clothes.
Beck’s Beer is looking for a viral advert. Just like Doritos and Picnic, the brand is inviting its fans to create commercials for their product, win some money and become famous. The aim of the campaign is to shoot a great spot, which would support the global launch of the new packaging label on its bottles and cans.