This holiday season, Gap is celebrating all forms of love, from sibling and modern love to married and self love to name but a few, by launching a new multi-platform marketing campaign titled “Love Comes In Every Shade” in the USA and Canada. The latest colourful marketing initiative from the brand features a roster of celebrity groups (mostly tandems), which represent all forms of one of the greatest feelings in our world. The brand also encourages its consumers to get engaged into the campaign by using the themed app and participating the holiday give-away.
Canada
Converse, which celebrates creative independence and is committed to helping emerging musical talents to speak (or, sing and play) out, is bringing its unique experience, Converse Rubber Tracks, to a new land. The Brooklyn-based studio of the brand, where aspiring musicians can record their tracks free of charge, is arriving in Montreal, Canada next week, September 17-22. The “Converse Rubber Tracks in Montreal” pop-up studio will be opened as part of the POP Montreal International Music Festival.
Gap celebrates the school season and promotes its new fall collection for kids by launching the Shine On campaign in the USA and Canada. The new promotion, which basically syncs with the brand’s Be Bright positioning for older consumers, features kids ranging from one to 12 years old, who are spreading joy around themselves and painting a mural on the campus of Daniel Webster Middle School in Los Angeles with vibrant colours.