Coca-Cola has teamed up with musician and producer will.i.am, who also collaborated with Intel for the Ultrabook Projet, as well as with Beats by Dr. Dre and New Era to launch EKOCYCLE™ a brand which will help make recycling behavior in communities more natural and understandable.
celebrity marketing
Apple is taking a new step in promoting its laptops—the tech giant has released a series of ads which was launched in the USA on the day of the Olympics Opening Ceremony. The short adverts feature stand-up comedian Josh Rabinowitz as an Apple Store Genius, who knows answers to all questions to arise and is always happy to help. In the adverts, created by TBWA\Media Arts Lab, the guy gets into silly situations, which are actually not that humorous. The spots, which appeared on the official Apple channel on YouTube on July 27, have already got a lot of dislikes according to the statistics below the video.
Duracell has launched a campaign revolving around the ‘always powered’ theme to promote the Duracell Powermat wireless charging system, which allows your mobile devices to be charged 24/7. In the new ad, the brand focuses the opportunities the product provides rather than emphasizes the device itself, and the appearance of famed rapper Jay-Z in the end of the video makes us want to buy Duracell Powermat right now.
Pepsi has revealed two new Pepsi NEXT flavours inspired by summer, which will be available this season only. The new additions to the portfolio of the low-cal drink with real cola taste and 60 percent less sugar, Pepsi NEXT Cherry Vanilla and Pepsi NEXT Paradise Mango, were presented by actor William Levy, who was named the sexiest man of 2011 by People en Español, who is a longtime fan of cola and summer. The flavours are true representation of the most adventurous season of the year—Paradise Mango has a tropical twist, while Cherry Vanilla is a mix of traditional tastes served in a new chick way.