Burger King has announced a big revamp of its menu, adding ten new offerings simultaneously first in its 58-year history. The menu has changed to present healthier freshly-prepared meals including fresh salads, fruit smoothies and snack wraps, crispy chicken strips and frappés.
celebrity marketing
Converse continues to promote its shoes within its ‘Three Artists. One Song’ initiative. The exclusive Gorillaz-band-styled collection promotion is followed by a collaboration featuring Mark Foster of the Foster The People band; rising star, Kimbra; and popular DJ, A-Trak. The track was recorded at Converse Rubber Tracks studios in Brooklyn, NY.
Salvatore Ferragamo is looking for girls who are embodying the vibrant nature of the fashion brand and are sharing its passion for style and upscale urban environment. The luxury fashion market player has launched a new initiative dubbed The Girls About Town as part of the promotion of its latest fragrance Signorina, “a subtly cheeky and fresh scent that celebrates chic girls who are timelessly modern and creative with a hint of audacity,” and is inviting everybody to join the movement. So far, the insider content on the website is shared by five female socialites, who are inviting audience into the world of glamour city life.
Smirnoff, which last year helped Madonna to find a new dancer in a global search as part of the second edition of its Nightlight Exchange project, is continuing its multi-faceted partnership with the pop-diva with a new fan-oriented project. The iconic vodka brand is offering its fans an access to a collector’s album, a set of remixed tracks from the singer’s much-anticipated latest album MDNA, which is slated to hit the stores on March 26.