Rihanna, who is fronting Nivea’s 100th anniversary campaign, is also collaborating with Armani, both as a face of the fashion giant’s new promotion (launched earlier this fall) and as a designer of a new capsule collection of apparel, which includes lace lingerie in a special bag, two styles of jeans, a leather biker jacket, two tees and a leather bag, featuring the signer’s ‘R’ logo and the eagle, the symbol of the fashion brand.
celebrity marketing
Saatchi & Saatchi created a multi-city, multi-media spectacular for the next installment in Deutsche Telekom‘s ‘Life is for sharing’ campaign that unfolded simultaneously across five markets on November 17 starring the world’s biggest selling female artist of all-time, singer-songwriter Mariah Carey. Mariah Carey appeared before audiences in Germany, Croatia, Macedonia, Montenegro and Poland simultaneously in the form of a hologram interacting with real dancers and live audiences in each location, creating a unique ‘life is for sharing moment’.
The less time is left before Christmas, the more campaign and projects roll out to celebrate one of the most waited holidays of the year around the globe. But on November 12, Smirnoff shifted the attention of global audience to another large-scale event, announced back in August. The world’s number one selling vodka arranged a series ‘swapped’ parties across the globe as part of The Smirnoff Nightlife Exchange Project, which also included an exclusive international high-profile dance competition to select one major winner to join Madonna’s dance crew.
Bacardi Limited ‘Champions Drink Responsibly’ Serves up a Chance to Play Tennis against Rafael Nadal
Bacardi Limited launches an international free prize draw competition to meet its Global Social Responsibility Ambassador Rafael ‘Rafa’ Nadal as part of the award-winning ‘Champions Drink Responsibly’ social responsibility campaign. Starting November 11, legal drinking age consumers and fans from around the world will get the opportunity to ‘Ace Rafa’ in an online virtual reality video game created by Bacardi Limited.