Procter & Gamble has been running a promotional interactive program of its Cheer detergent from August 15. Today is the last day of the ‘Dig It. Get It’ program that offers users to watch a music video featuring indie band Strange Talk and its song ‘Climbing Walls’. People can click on items that appeared within the video with a colorful, clickable outline and win them.
celebrity marketing
Marks & Spencer has tapped Ryan Reynolds and Rosie Huntington-Whiteley for a series of prints to promote a new Autograph collection, which is due hit stores tomorrow, September 1. The Hollywood A-listers joined the team of models, actresses and actors, who front the M&S ad campaigns—the apparel manufacturer frequently introduces new faces and axes previous celebrity packed promotions with no regrets, like it was in mid-July.
The Italian coffee brand illy, which infuses coffee with art in its bespoke Art Collection, is extending the range of artist cups and saucers with a new limited-edition piece, created by celebrated Bombay-born sculptor Anish Kapoor, who’s been living in London for 40 years. The artist, known for his giant projects such as his huge Leviathan intallation in Paris or Cloud Gate in Chicago, this time switched to tiny sizes, but still applied his unparalleled approach and signature style to designing the cup. Just like most of his creations, the new illy coffeeware has a metallic touch and is dedicated to blending emptiness/fullness and external/ internal in one piece.
In 2011, adidas presented a full complement of Super Rugby supporters’ apparel for the first time. The agency behind the collection’s presentation, Whybin\TBWA\Tequila, Auckland, created an original online catalogue using a mix of video and flash animation. A series of interactive videos, each showcasing one of five apparel ranges—Highlanders, Blues, Chiefs, Crusaders and Hurricanes can be viewed on the adidas ‘Super Obsessed’ website.
The Smirnoff Nightlife Exchange Project welcomes the world’s No.1 female artist, Madonna, who joins the brand’s one-of-a-kind program of swapping partying experiences around the globe. In its second year, the international initiative, launched by one of the best vodka brands in the world in 2010, is encouraging people to share their nightlife traditions through Facebook and swap the unique parties on November 12. The pop diva, who has turned 53 this week, has joined the ambitious program to find the most brilliant dancer, who will be invited to join her upcoming series of concerts.