According to the new Schick Xtreme3 ‘Refresh Your Scents’ survey, two-thirds of men (70%) in the U.S. feel it is hard to get going in the morning, with 43 percent indicating they don’t wake up with a feeling that they are ready for the day ahead. The makers of Schick Xtreme3 hope their latest innovation will help men address this challenge by providing a dose of morning refreshment that leaves them ready to take on the day.

Converse, which seems to be the biggest music fan in the footwear world, has teamed up with Eminem and Royce da 5’9″ to produce a new limited edition design for the brand’s classic All-Star model. The new design is supporting the ‘Bad Meets Evil, ‘Hell: The Sequel’ album, released on June 14, 2011 and the chunks are reflecting the bold style and nature of this musical tandem.

PepsiCo invited a celebrity chef Ferran Adria to help develop new methods and concepts for creative food innovation. The new initiative follows an existing successful relationship between the two parties which began in 2005 and involved Chef Adria’s advice on PepsiCo Spain’s Alvalle brand of chilled vegetable soups and Lay’s Artesanas 100% olive oil among others.

Hewlett-Packard is teaming up with another celebrated musician to promote its ‘music inside’ laptop range with the Beats audio technology. The tech brand tapped award-winning British singer Plan B, who received three Ivor Novello Awards for his album ‘The Defamation of Strickland Banks,’ to front the new adverts to be released as part of a cinema advertising campaign and on digital platform (on official Facebook pages of HP and Plan B as well as on YouTube).

PepsiCo’s Quaker Chewy is following in the footsteps of Converse, which has been one of the biggest brands committed to helping emerging music geniuses get a stage where their voices can be heard. While the shoewear brand is primarily targeting bands, the snack brand is launching young music talents competition, running in the USA, and is happy to welcome standalone singers aged 8-14, who can upload videos of them performing one of the four songs selected by the brand to the Quaker Chewy Superstar Search website. The winner of the contest will receive a contract with the industry expert, record a song and get $5,000 in cash—not a bad start for a superstar-to-be.

With young, dynamic and active target audience Nike keeps on inventing smart and interactive marketing campaigns. Yesterday the brand announced the launch of ‘The Chosen,’ a new global ‘Just Do It’ campaign starring a number of action sports stars. The main point of the campaign is a film featuring skate god Paul Rodriguez (P-Rod), Olympic snowboarder Danny Kass, surf genies Julian Wilson and Laura Enever. The film was shot in many countries of the world at night with lighting and pyrotechnics effects reminding of a live rock concert with a main theme ‘I got a thing’ performed by Hanni El Khatib.