According to the new Schick Xtreme3 ‘Refresh Your Scents’ survey, two-thirds of men (70%) in the U.S. feel it is hard to get going in the morning, with 43 percent indicating they don’t wake up with a feeling that they are ready for the day ahead. The makers of Schick Xtreme3 hope their latest innovation will help men address this challenge by providing a dose of morning refreshment that leaves them ready to take on the day.
celebrity marketing
On June 13, the worldwide Olympic sponsor Samsung unveiled its new logo to be used on all its London 2012 campaigns and advertising, including its sponsorship of the Torch Relay, for which it is a Presenting Partner. The presentation took place with the help of David Beckham, who signed up to be the Samsung London 2012 ambassador last month.
PepsiCo’s Quaker Chewy is following in the footsteps of Converse, which has been one of the biggest brands committed to helping emerging music geniuses get a stage where their voices can be heard. While the shoewear brand is primarily targeting bands, the snack brand is launching young music talents competition, running in the USA, and is happy to welcome standalone singers aged 8-14, who can upload videos of them performing one of the four songs selected by the brand to the Quaker Chewy Superstar Search website. The winner of the contest will receive a contract with the industry expert, record a song and get $5,000 in cash—not a bad start for a superstar-to-be.
With young, dynamic and active target audience Nike keeps on inventing smart and interactive marketing campaigns. Yesterday the brand announced the launch of ‘The Chosen,’ a new global ‘Just Do It’ campaign starring a number of action sports stars. The main point of the campaign is a film featuring skate god Paul Rodriguez (P-Rod), Olympic snowboarder Danny Kass, surf genies Julian Wilson and Laura Enever. The film was shot in many countries of the world at night with lighting and pyrotechnics effects reminding of a live rock concert with a main theme ‘I got a thing’ performed by Hanni El Khatib.