The world’s largest technology company, HP launched Paul McCartney’s private cloud-based digital library on May 26. Now the musician’s personal documents are reliably cached, as the IT infrastructure provides distributed data storage. HP Enterprise Services experts worked with MPL Communications, Ltd. to plan, develop, integrate and test the library.
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Beer and music do match. This was proved by numerous partnerships and collaborations with performers launched by many brands including Heineken, Grolsch, Carlsberg, as well as premium lager brand Kronenbourg 1664, which is to release a new music-centered addition to its ‘Slow the Pace’ campaign, devised by BBH. Just like Levi’s did within its ‘Pioneer Session’ where celebrated artists were remaking popular songs of past decades, the beer brand is helping old tracks be heard again and live a new life but with the same musicians.
Heineken is pleased to announce that they will be continuing their tradition of offering discoverable music experiences to their consumers, by expanding their annual summer music program. Heineken Red Star Access, which is the successor to Heineken’s popular music programs of the past, Red Star Soul and Inspire, will kick off on June 9 with an exclusive Kanye West presents G.O.O.D. Music event in New York City.
An award-winning American actress Julianne Moore has been announced as one of Kiehl’s global ambassadors alongside the rock-band Scissor Sisters and American rap-star Pharrell Williams. These stars will be acting as spokespeople for the Kiehl’s Gives initiative comprising several charitable programs.