This festive season, Nivea is bringing loving hearts together by offering them a unique opportunity to come to New York’ Times Square and kiss on a special Kiss Platform that “will feature memorable moments to entertain the crowd” on New Year’s Eve. To get this opportunity, US couples are invited to participate in the brand’s contest, dubbed ‘Kiss the One You Love’ on Facebook, which was kicked off on December 1.
celebrity marketing
Sometimes to deliver the message it’s more effective say something once and then become silent than keep on chatting and tweeting about it all the time. The celebrities including Lady Gaga, Justin Timberlake, Usher, Jennifer Hudson, Kim and Khloe Kardashian, Elijah Wood, Serena Williams and many more decided to sign off their social media accounts on December 1, World AIDS Day, to support a new campaign called Digital Life Sacrifice on behalf of Alicia Keys’s charity, Keep a Child Alive. They will get back online when the organization raises $1 million.
Nike is sure that destruction underlies creation. The iconic sportswear brand has launched a new movement “Destroy To Create” to pay tribute to people who break the old to build the new. The campaign’s seems a bit gritty, still it conveys good messages and features people who managed to introduce their unprecedented visions, somewhat contradicting to previously adopted principles, to the world—and be heard.
Not so long ago Nespresso presented a series of tongue-in-cheek TV adverts with George Clooney and John Malkovich starring, and it already has more sophisticated and delightful things in store to please its consumers.
This time, the brand launched Nespresso N-Art campaign aimed at collaborating with modern artists to find innovative and inspiring ways for brand promotion. As part of this campaign, Nespresso invited Indian avant-gardist fashion designer Manish Arora to decorate its brand flagship store on Champs Elysees in Paris.
Gap is encouraging Facebookers to spread the word about its new charitable initiative by “liking” the dedicated videos on its FB fan page. The new campaign with slogan “Goods for Good (G4G) turns excess into progress” has been kicked off ahead of Black Friday, which officially starts the holiday shopping season.