British boyband JLS launched a new range of Durex condoms dubbed “Just Love Safe,” which is believed to contribute into the safe sex movement and will encourage young people in the UK (especially, fans of the band) to use latex protection when they’re making love.
celebrity marketing
Guinness® launched the Guinness Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome «The Bus» Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football’s post-season finale and take on Bettis in a head-to-head Guinness pint pouring competition.
To encourage families to «Share the Table» more often, Barilla and Mario Batali have teamed up with 10 notable celebrities to create the limited edition Celebrity Pasta Lovers’ Cookbook. Available for download at www.ShareTheTable.com through October 15, the free cookbook is packed with family meal-sharing tips and exclusive new Mario Batali recipes inspired by favorite pasta dishes from celebrities including.
Absolut has eventually presented its much anticipated short web video titled “Lemon Drop” in the style, which takes us back to the B-movies of 70-s with its simple plot and retro environment. The film, which was premiered yesterday, September 7, was announced in summer through a special tab created on the brand’s Facebook page to promote the launch and feature trailers.
Bartels Harley Davidson (Harley Davidson dealer to the stars) in Marina Del Rey, California, will unveil artist Jack Armstrong‘s «Cosmic Starship» Harley Davidson on October 21, 2010. Priced at $1,000,000, this is the world’s first and only million dollar Harley and the only motorcycle Armstrong will ever paint.
LG Mobile Phones announced that award-winning actress Jane Lynch is bringing her iconic humor and unique talent to the LG Text Ed program, a comprehensive educational campaign for parents that addresses teen mobile phone misuse, and provides moms and dads with valuable resources so they can teach responsible phone use to their children.