adidas, the official sponsor of London 2012, has signed the biggest print advertising deal of the 2012 Games, which launch today, July 27. The sportswear apparel manufacturer will feature its prints on the Metro cover every day the main Games last, 17 days in total, celebrating the Team GB athletes and sport activities on the whole.
clothing & footwear
For real collectors, owning something is not enough, they strive to swap their valuable items with others. This philosophy is behind new Nike’s project Nike Shoe Boxxxx in Japan, which invites the brand’s consumers to create virtual collections of Nike sneakers. The new initiative has been rolled with the dedicated app on Facebook, allowing users from around the globe to reveal their inner sneaker enthusiasts and collectors.
Levi’s believes that the best way to get something done is to do it yourself—with your own hands, and the brand arranges its workshops across the planet to provide its fans with such an opportunity. After launching print, photo and film workshops in the US and Germany, the brand has opened its London-based in-store Print Workshop in Levi’s, Regent Street, which will be running from July 13 through August 3, calling all people to explore their creativity and get into live screen printing experience side-by-side with experienced craftsmen and craftswomen.
In fight with breast cancer, PUMA is asking the question, ‘Who do you wear your pink for?’ and launching the 2012 Project Pink. The basics of the program remain the same as in previous two years: people can nominate their favorite charity, vote for it, buy dedicated PUMA products, and share the project with friends online.
Diesel is covering the Calvi on the Rocks music festival, which has been taking place in Corsica for the 10th consecutive year. The casual apparel brand, which is one of the sponsors of this music event, has launched a dedicated tab on its Facebook page, where users are invited to explore highlights from the 6-day festival, which closes today, July 11.