As part of its Art, Copy & Code program, designed to offer a fresh take on advertising, Google is partnering with Nike to re-think its traditional AdWords platform with a soccer in mind. Together, they developed a customized user-friendly mobile ad system that reacted to what was being shown on TV during real-time games.

Sky Rainforest Rescue has teamed up with Lily Cole, an actress and model and now a designer, and the SapientNitro agency to create a new distinct promotion for saving tropical forests. The new effort is revealed on the Instagram platform—the team behind the promotion, #TapForTrainers, hacked the social media channel’s potential in a totally new and powerful way.

Levi’s is switching from an energy-packed “Go Forth” message, which has been used for the past five years, to a personal experience approach in its new promotional campaign “Live in Levi’s.” The multi-channel effort, developed by FCB and The House Worldwide, builds on real life stories of people who choose to wear Levi’s jeans for various occasions, throughout their life.

H&M collaborated with a legendary contemporary artist Jeff Koons, known for his glossy balloon sculptures, on a new mini art exhibition hosted at the 57,000-square-foot flagship store on Fifth Avenue and 48th Street in New York City. As part of the collaboration, the Swedish brand and the American artist have created a special accessory piece that pays tribute to Koon’s signature artwork, balloon-dog.