Calvin Klein is transforming its ck one line of fragrances, debuted in 1994, into a global lifestyle label, which will include denim, underwear and fragrances. To promote the launch, on March 1, the brand is kicking off a massive ad campaign on a range of platforms including online, mobile, print, outdoor and social media channels.
clothing & footwear
Uniqlo, a Japan-based fashion retailer, has introduced a new online fashion project featuring an integrated Facebook functionality. Fans of the brand are welcome to upload photos of themselves dressed in UNIQLO clothing items at uniqlooks.uniqlo.com. By doing this, the fashion retailer gives a chance for those eager to show off their style make a statement, while those willing to share their viewpoint and get a place where they can do this.
The viral video dubbed ‘Rearview Girls‘ showcasing two sexy girls strolling around Los Angeles in extremely skinny jeans with ‘built-in’ video-camera and turning the heads of many men on the street has received 6 mln. views since it was uploaded on Youtube almost a week ago. The point was rather simple: a tiny cam was cleverly hidden in the skinny jeans worn by one of the girls. It captured the men and women staring at the girl’s ass as she was walking, which proves how a pair of skinny jeans may boost the visual effect and overall ‘first’ impression.
A new online campaign for Wrangler’s 2011 Spring/Summer collection launched this week on the brand’s website. As always, Wrangler has surprised its consumers with the innovative approach. Not so long ago the brand unveiled Blue Bell campaign allowing consumers to manipulate the man on the screen merely with the mouse, and it has come up with a newer, more exciting idea.
In course of its online contest ‘Share and Win’ launched in Europe on February 9, Levi’s introduced a unique prize—a one-of-a-kind fixed-gear bicycle decorated with denim and painted in a color that resembles jeans. This model was created by Levi’s in cooperation with Unik bike, Belgium’s pro in re-inventing vintage bikes, Fixerati, a shop specializing in supplying rare bike parts, and London-based Brother Cycles, which is considered N1 bike frame manufacturer.
Old Navy debuted its spring advertising campaign, called ‘Old Navy Records: Original hits. Original styles.’ Starting Thursday, shoppers will experience a new Old Navy as it ventures into pop music and introduces an interactive brand experience. Old Navy invites customers to participate in a campaign rooted in music video commercials and downloadable Old Navy branded songs about the brand’s target customer and the must-have looks of the season.