adidas has expanded its Originals collection with jeans and is excited to tell the world about it with a series of video commercials showcasing the sexuality and passion of the newly-unveiled Adidas Originals Denim collection as well as those supposed to wear it.
clothing & footwear
On February 17, Sweden-based clothes brand Hennes & Mauritz AB introduced its new collection of unisex clothing for both men and women as part of its involvement in Fashion Against AIDS program aimed at raising awareness of HIV/AIDS and preventing its further spread. To learn more about the campaign, visit the dedicated website at www.designersagainstaids.com
Ahead of this St. Valentine’s Day, Puma helped single Melbournians find their love in the ‘sportive settings,’ gave couples an opportunity to spend an unconventional Valentine’s weekend and promoted urban running at the same time. On February 12, the lifestyle and sportswear brand launched Puma Love Run, inviting people of Melbourne to have a nice time together covering a distance between 4.5km or 6.5km in the inner-city park Birrarung Marr—all for love.
Where do the modern-day guys determined to make a statement go? Interestingly, some of them may seek new ideas in their girlfriend’s wardrobe or in a women’s section of the shop just to pick a pair of ultra-tight jeans that will make them look like a rock-n-roll star.
Seems like Levi’s has spotted this trend and rolled out a new model ironically called Ex-Girlfriend Jeans referring to very tight jeans that girls wear to outline their curves (as well as the ‘tight’ character of the ex-girlfriend—since the tag reads «THESE JEANS ARE TIGHT»). The model is available at the price of $69.50.
Converse, the footwear brands which supports aspiring musicians and saves rock-clubs, is also well-known for its successful collaborations with designers and artists. To broaden its portfolio of prints and styles, this time the label teamed up with one of the world’s iconic companies in the textile and clothing design business, the Helsinki-based Marimekko Corporation founded back in 1951, to develop a «women’s focused» Spring 2011 collection for Converse’s fans. The line, which launched in February 2011, features classic vibrant Marimekko’s patterns on the iconic shoes of the brand.
The Nike brand, which is well-known for producing high-quality professional sport gear and apparel for everyday athletes, has presented two adverts celebrating free moves. The two videos are dedicated to people whose motto is ‘Life is motion,’ and they never miss an opportunity to prove it. The videos, masterminded by Nike’s long-standing partner Wieden+Kennedy Portland agency, features dozens of people, who are demonstrating their very best moves in multiple sport disciplines or everyday life.
Levi’s has launched a new digital campaign specifically targeting Chinese market and dedicated to its ‘After Dark’ collection well-suited for night out/party occasions. ‘We Rule the Night‘ is the title of the campaign developed by Hong Kong-based TBWA and its Tequila division, which is Levi’s agency-of-record in Hong Kong for the Chinese and Hong Kong markets. By launching it, the jeans retailer targets youth aged 18-24.