Dolce & Gabbana is using crowdsourced power to unite generations in its latest online campaign. As part of its #DGFamily project the Italian fashion brand is encouraging people to submit their family photos.
clothing & footwear
Patagonia is promoting its “buy less, wear for a longer time” philosophy ahead of the Christmas shopping frenzy. The brand has created a film, “Worn Wear,” to celebrate individuals who make the most of their clothing and wear it as long as it’s physically possible. As part of the campaign, Patagonia also partners with peer-edited repair manual iFixit that provides tips on how to revive old pieces of clothing.
Heineken is collaborating with another creative collective as part of its ongoing #Heineken100 program to celebrate “Man of the World” from the brand’s international marketing effort. This time, one of the world’s leading brewers is teaming up with Japanese clothing brand NEIGHBORHOOD for a denim project that unites both brands’ ethos and style.
Nike reviews the 10+ years of the international sports career of LeBron James, the basketball icon of today and one of the brand’s ambassadors. To mark the occasion, Nike has created an interactive experience “LeBron James: A Decade in the Making” that highlights every milestone of the player’s on-court evolution since he made his debut for the U.S. national team at the 2004 Olympics. Along with a retrospective of his achievements, Nike features styles from the LeBron shoe series.
Uniqlo is launching Uniqlo HairDo, an unexpected addition to the lookbook of the 2013 Fall & Winter collection—the Japanese clothing brand is unveiling simple hairstyles that will best fit the new items of the brand. All of the hairdos are DIY (“do-it-yourself”), and the brand is explaining how to create each of them with a step-by-step tutorial.
Diesel has recently rolled out a campaign to push Jogg Jeans, the product that fuses durability and style of denim with ultimate softness and comfort of jersey sweatpants. The lineup of the jeans modified with the soft fabrics touch to fit the active lifestyles was silently introduced back in 2011, but it’s the first time Diesel actually speaks loudly about this innovation.
The footwear brand Geox proved the ultimate water resistance of its shoes with Amphibiox technology with an unprecedented experiment. The manufacturer teamed up with Norwegian agency SMFB for a seven-day test that put Geox’s waterproof shoes under extreme conditions of non-stop raining. There were seven pairs of shoes and one brave man participating in the experience that was filmed in Barcelona’s urban settings.