Nike and famous New York based photographer Warwick Saint developed an inspiring Rock Victorious campaign for the women section of the company’s website. The strong and catching ads are all about winning and savouring the moment of victory. The images and video feature the sport legends of modern time — Maria Sharapova, Susanna Kallur, Serena Williams and Lianne Sanderson – who share their view on what it is to literally fight on the pitch or on the track.
clothing & footwear
This time adidas Originals tells us the address of originality. The brand has unveiled a new spot following the “House Party” video released online on March 9. The creation is dedicated to adidas Originals Spring/Summer 2010 Neighborhood campaign and features Jeremy Scott, Snoop Dogg, David Beckham, Agyness Deyn, Ciara, Noel Gallagher, Mr. Hudson and DJ Neil Armstrong.
Yesterday Levi’s Portugal launched a two-day campaign in Porto and Lisbon. It features mannequins, which broke it free from the shop windows and stated their tour round the city. The runaways feel free in the busy cities, drive the car, go to parties and merge with the people around, as it’s shown in the spots.
Reebok is launching one of two new TV ads that were created under the brand’s new “Ree” marketing platform. “Ree” is a fresh voice for the brand that remains true to the Reebok DNA and puts the brand in the center of the conversation and the creative. To kick off the “Ree” campaign, the brand has created TV spots highlighting two key products, Reebok EasyTone and Reebok ZigTech.