Lewis Hamilton, a British Formula One racing driver, became the key character of the innovative alternate reality game (ARG) for Reebok. The project drags fans into an engaging activity, where they help Lewis train and prepare to recover artworks, sculptures and manuscripts from thieves, who want to grab them.
clothing & footwear
Coca-Cola has collaborated with one of the most recognizable sportswear brands, Adidas, and presented a new beverage to commemorate the opening of a new performance concept store, adidas RUNBASE in Tokyo. The new drink Aquarius Pro is produced from components which help the body restore and gain the strength after hard training.
HUGO BOSS is launching a new line of BOSS Orange, and to commemorate this it invites the fans to participate in the creative process and make a T-shirt of their own. The users are invited to show their talent and creativity by making the boldest design ever on the Facebook page of the brand. Each of the contestants will provide two sketches and they will be voted by other visitors.