Last year Umbro arranged the Customise Your Speciali contest and manufactured boots featuring user-generated designs for Premier League’s players. Now the brand is arranging another competition. This time the new winning images will be seen on the soles of the boots worn by John Terry, Deco, Wilson Palacios and Pepe at World Cup slated for this summer.
Nike presented its new national football team kits, partly made of recycled materials, in London. According to the sportswear brand, each outfit will be crafted from recycled plastic bottles. The brand used containers were delivered from Japanese and Taiwanese cities, and then melted them down to produce the yarn for fabric.
At a global media event featuring footballer Cristiano Ronaldo in London, Nike on February 24 unveiled the Mercurial Vapor SuperFly II, a lightweight boot featuring a new, unique adaptive traction system designed for explosive acceleration. The Mercurial Vapor SuperFly II features a reengineered upper for enhanced fit and ball control for fast feet. The vibrant ultra-violet color boosts visibility on the pitch.
New Balance announces the launch of New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about «the balance.» Beginning on February 22, one 20 second short film that creatively explores the idea of «the balance» will post live each morning to NewBalance365.com.
The oldest jeans brand Levi’s has collaborated with the Original Fake creative group from Japan to design a new collection of vintage denim clothing. The new S501XX 1944 set is made in style of the war times, when the the Arcuate stitching on the denim over-alls was painted manually due to raw-materials saving.
The adidas Originals line has got a new addition. The new set of running shoes combines the innovation and retro-style. The brand has recently introduced the shoes with an augmented reality code, and this time it goes on into the interactive field by creating a video game, which is available exclusively on a USB Key that is placed into the packaging of the adiGames ZX 500.
Nike is impressing again. Just in time for the Olympics the brand has launched an inspirational spot “Chain”, showing the huge power of will which helps sportsmen hit the records, both official and personal. The spot is demonstrating the chain of athletes, Lance Armstrong, Maria Sharapova, Rampage Jackson, Oscar Pistorius and a six-year-old in China learning martial arts and many others are going beyond the possible to become champions, primarily for themselves.