At a global media event featuring footballer Cristiano Ronaldo in London, Nike on February 24 unveiled the Mercurial Vapor SuperFly II, a lightweight boot featuring a new, unique adaptive traction system designed for explosive acceleration. The Mercurial Vapor SuperFly II features a reengineered upper for enhanced fit and ball control for fast feet. The vibrant ultra-violet color boosts visibility on the pitch.

Nike is impressing again. Just in time for the Olympics the brand has launched an inspirational spot “Chain”, showing the huge power of will which helps sportsmen hit the records, both official and personal. The spot is demonstrating the chain of athletes, Lance Armstrong, Maria Sharapova, Rampage Jackson, Oscar Pistorius and a six-year-old in China learning martial arts and many others are going beyond the possible to become champions, primarily for themselves.