Puma, like many of other non-electronic brands, is launching its mobile phone, which was much spoken about last October. The sportswear brand is promoting the new gadget by underlining its benefits in a very non-conventional way. The mobile phone is positioned rather as an item which fits into your usual every-day than a groundbreaking and life-changing thing.
The (RED) campaign aimed at raising awareness about fighting AIDS in Africa is growing bigger with new holiday additions on Facebook. Now you can kiss your lover, friends or relatives with (RED) lips. It’s not just a picture of a kiss, you hear all the romantic sounds, which can be heard when you give someone a smack. Then, you go and buy (RED) presents.
LA graffiti artist Slick collaborated with adidas Originals and XLarge clothes from Japan to launch a creative set of apparel for the brands. The presentation of the collection will take place at the XLarge Harajuku store on February 25, and those who will not be able to come have a chance to watch the live-steam on the XLarge website.
Puma is continuing to launch viral videos dedicated to St. Valentine’s Day. The serenade from the pub is now joined by a hilarious spot featuring Sébastien Chabal, a French ruby player. If you still don’t know what to give your girl-friend for the holiday and just love sport as much as her, choose the Chabal Bear.
Reebok launched a new collection of women colourful footwear Reetone, which helps tone ladies’ butt and legs with every step. The new set will be available soon and will make working out more effective, as the producer promises that the EasyTone technology, employed in the collection, improves muscle tone in the hamstrings, calves and glutes up to 28%.
Puma seems to be completely ready for St. Valentine’s Day, and is offering you a great opportunity to congratulate the beloved one with a song while others are busy buying conventional cards and teddy-bears. The www.pumahardchorus.com helps find the way out of a tough situation when you have your favourite team playing on Valentine’s Day and still want to greet your girlfriend.
Designers Fernando and Humberto Campana in cooperation with Lacoste created four limited-edition shirt designs, which are handmade in Brazil by the Coopa Roca Women’s Co-operative. The idea of the initiative was to provide the woman of Rocinha (largest favela in Rio de Janeiro) a nice job with a safe and neat place to work, earn money and still have time to take care after their families.
Wrangler has introduced a totally hilarious mini promo-campaign for its new collection Blue Bell Spring/Summer 2010 by Tony Ward. The new items are presented by a man (the designer himself) dressed in Wrangler jeans and shirts, who is a sort of tied to the visitor’s mouse. You can throw him, make him turn around, fall, rush — in other worlds, manipulate him. All you need is just click on the guy in the video and drag him around.