Starbucks, an experienced player on a social pitch, is encouraging young Americans to experience the power of spoken words. The coffee company teamed up with The National Association for the Advancement of Colored People (The NAACP) to launch the One Nation Spoken Word Showcase Tour, encouraging generation Y to participate in a range of activities, revolving around listening and speaking on a range of themes that focus on self-development and human rights.
coffee and tea
Yesterday, June 17, the betacup (a project aimed at finding a more convenient alternative to the non-recyclable coffee cup) and Starbucks Coffee Company, the major sponsor of the movement, announced the winners of the contest launched on April 1 to engage creative thinkers in solving the disposable cup waste problem through open collaboration.