Seattle’s Best Coffee, part of Starbucks Corporation, yesterday (May 12) unveiled a new brand direction as part of a bold reinvention of the coffee company that was acquired in 2003. The new brand identity, including a new logo, will play a key role in Seattle’s Best Coffee’s strategy to redefine the traditional conventions of the coffee category, making high-quality coffee more accessible than ever before.
coffee and tea
The coffee brand Tchibo invites Internet users to grow a virtual coffee tree on the Tchibobean.ru website — registered users are given 5 beans to plant and then cultivate them to get more coffee. Like it is with other online games, for a better result the tree should be watered, fertilized and protected from moles.