Starting March 9, Starbucks kicks off eight weeks of coffee exploration by featuring a different bold coffee each week in its participating U.S. and Canada retail stores. Coffee lovers in the U.S. who purchase a brewed coffee every week and track their experience through a Coffee Journey Card will receive a free 1-pound of whole bean coffee.

Six months after Starbucks introduced Starbucks VIA Ready Brew in the U.S. and Canada the Company announced today it will launch Starbucks VIA throughout Company-operated and licensed locations in the U.K. on March 8 and Japan on April 14.