According to Starbucks’ polls, its customers wanted to relax more, so the Coffee Company announced on January 23 that it plans to bring wine, beer and premium food offerings to a handful of locations in Atlanta, Southern California and in the Chicago area by the end of this year.
coffee and tea
McDonald’s UK has launched a new campaign revolving around the theme of simple or serious conversations that are started over a cup of coffee. With the new promotion dubbed ‘Cups,’ developed by Leo Burnett, the fast food giant focuses on simple moments of everyday life. The company’s, which usually highlights burgers and fries in its campaigns (like it was in the recent ‘Timber v. Farmer’ advert), this time turned to promoting its range of coffees.
BrandOpus have brought a dash of the Far East to the Twinings portfolio, delving into the Orient to create striking new designs for the iconic British tea manufacturer’s range of Green Teas. The agency were appointed by Twinings to enhance the brands leadership position in the Green Tea category through a range of more confident and modern designs.
Starbucks has finally introduced My Starbucks Rewards in the UK and Ireland after launching it in the USA and Canada. Now, British consumers can get rewards by spending money loaded on their registered Starbucks cards, no matter what and when they buy in the chain’s stores. The new service kicked off yesterday, January 5, providing more Starbucks coffee drinkers with an opportunity to receive benefits by collecting stars with purchases they make using their Starbucks Cards.
Starbucks, which this year turned 40, marked the anniversary by updating both its logo (remember, the siren has been living without a circle around her for almost a year) and revamping the packaging. In October, the coffee giant optimized its range by dividing it into categories by roast to help consumers choose the right one—Blonde, Medium or Dark—quickly.