Australian bio-tech Starpharma is announcing a revolutionary condom that can dramatically reduce transmission of HIV virus as well as herpes and human papilloma virus. The new product that is to hit the shelves in Australia in the coming months, is coated with the special antiviral VivaGel that is said to kill 99.9 per cent of HIV along with decreasing the chance of pregnancy.
Ahead of the Earth Hour, the condom brand Durex is rolling out a new initiative, #TurnOffToTurnOn, encouraging its customers to take advantage of the only hour in a year on March 29 when the world turns off more lights than usual. The brand positions the campaign as “a global wake-up call from Durex,” inspiring couples all across the globe to spend at least one hour with each other.
Leading global design and innovation company Seymourpowell is pleased to announce details of its new packaging design for Reckitt Benckiser’s (RB) Durex Play mini devices range consisting of; Little Devil, Touch, Ultra and the newly launched Delight. Seymourpowell has also designed packaging for two newly launched sensual body massagers from Durex Play—Dream and Discover.
After more than 200,000 YouTube votes, four regional contests and plenty of Magnum-sized rhymes, the makers of Trojan Brand Condoms and GRAMMY-winning entertainer Ludacris have announced the five winners of the Magnum ‘Live Large’ Project 2. The emcees, voted in by users on YouTube, performed live on stage alongside Ludacris in front of 20,000 fans at Miami’s Spring Fest music festival on May 29.
Durex encourages young creative minds from the UK to develop a new commercial, that will be focused on safer sex and reflect the mood and thoughts of Generation Y. The ultimate goal of the “Create the Next Ad” contest is to shoot a new promotional video in the same captivating style as the previous Durex spots to find the best words to communicate with the youth and convince them to make safer choices in their sex life.