consumer insight

UK millenials share the same attitudes to personal finance as their grandparents, the latest Rufus Leonard research has found

There used to be a belief in the marketing circles, that millenials (consumer group aged 18-34 years old) don’t care much about personal finance and are rather unclear on their investment goals. Moreover, according to the recently unveiled Millennial Disruption Index, 33% of millenials don’t think that consumer banks, as we know them, will survive in the future.

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76% of new FMCG products launched between 2011-2013 failed within a year, Nielsen “Breakthrough Innovation 2014” report finds

Researchers behind the Nielsen Breakthrough Innovation Report for Europe 2014 have analyzed 12,000 FMCG product launches across Western Europe and revealed the trend that about 66% of those products never reached the sales volume of 10,000 items, while 76% of those new launches never survived the first year of their marketing lifecycle.

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Four newest post-demographic trends versus conventional demographic models

A more fluid, open and diverse society of today has been re-shaping conventional social, cultural, and sexual norms to become a stereotype-free «consumer base» that requires different marketing approaches. Thus, traditional demographic marketing segmentation by age, race, gender, location, family status or income is not as important as it used to be 10 years ago. What’s important then?

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Dress down or dress up

Time to downsize your brand or time to up brand fun?

Never before have we had so many ways to express ourselves. The opportunity to personalise, to say something about yourself, to stand out from the crowd is almost limitless. Technology has, of course, driven our ability to make a personal statement. Whether that is through manufacturing, custom fitting our need for individualism, or through social media to broadcast our self-centeredness.

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