If in 2013 global consumers didn’t mind that 76% of commercial brands had disappeared, in 2015, this figure slightly decreases to 74%. Overall, the Havas Meaningful Brands study 2015 has proved the trend: most brands across the world lose ability to be perceived as useful or meaningful and to effect people’s lives.
The ‘mobile-first’ U.S. research agency MobileIron has surveyed 3,500 full- and part-time professionals to reveal a new hyper-connected demographic group: the so-called Generation Mobile or simply Gen M. These are either male office workers of 18-34 or older people with children under 18 year old at home, who constantly mix their work and personal communications on smartphone or tablet devices.
Ubiquitous connectivity has become the new norm of life—at least in the developed countries where the average level of Internet penetration is over 80%. In a new annual Global Digital Landscape study aimed to explore new digital habits and behaviours, the Nielsen team has surveyed 30,000 adults from 60 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East.
The global IT corporation Microsoft has conducted a new survey of 13,200 users aged 16-64 years old from 13 countries —Brazil, Canada, China, France, Germany, Italy, the Netherlands, Russia, Spain, Sweden, the UAE, the UK and the US—to find out to what extent digital technology changes their life. The findings from the study «Digital Trends 2015» has been grouped into three categories, as follows: trends, the «Performers,» and the «Explorers.»
Although nearly two-thirds (62%) of Millenials agree that the right online content increases brand loyalty, just 32% think that modern brand communications are any helpful to them. That’s the data from the NY content marketing agency Newscred who polled 501 American Millenials (born between 1981 and 2000) also known as Generation Y.
Just a week before the recent Grammy Awards, the global market research company Nielsen conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).