Reckitt Benckiser, a name standing behind 19 renowned powerbrands like Air Wick, Dettol, Durex, Finish, Nurofen and Vanish, has found a way to raise brand awareness between its consumers and move the primary brand into a spotlight.
cosmetics & perfumes
L’Oréal Paris is thrilled to announce the opening of the 2011 Women of Worth nomination period. Now in its sixth year, the Women of Worth program is searching for inspiring women, selfless givers and outstanding achievers to be recognized for their hard work and dedication to charitable programs and volunteerism in their communities.
P&G— the brand reported to have sold Pringles —has time to focus on all things pertaining to beauty and wellness. According to marketingweek.co.uk, Procter & Gamble has announced the launch of an online monthly covering the issues of beauty care and wellness and suggesting P&G’s products of different lineups as a solution in dealing with these issues.
Clinique and Teen Vogue named Maggie Schoonmaker the winner of the 2011 Clinique Fresh Faces Summer Internship. A senior news-editorial major from the University of Colorado, Boulder, Ms. Schoonmaker has been awarded a 10-week rotational internship at Clinique as well as a one-week, behind-the-scenes experiential opportunity at Teen Vogue in New York City. Runner-up Julie Merin, a senior from Boston University, will receive a one-week experience with Clinique and Teen Vogue.
HUGO launches the most urban art inspired challenge called ‘Berlin Stencil Art’ as part of its popular HUGO Create project—this time, the brand it making it real huge and invites its creative fans to participate for a chance to win a trip to the capital of Germany and collaborate with legendary urban artists, plus win some good money.
Fashion brands are not only providing the people with haute couture attires and opulent accessories—some of them are really committed to improving the world outside the fashion houses, luxury boutiques and glamorous parties. One of those social-minded brands, Giorgio Armani joined the UNICEF’s clean water Tap Project, conceived in 2007 by Droga5, with its Acqua for Life initiative in 2010, and now is adding a new element to its project by launching the Drops for Life extension.