2011 is a remarkable year for Coca-Cola and Nivea—in May, the soft drink giant celebrated its 125th anniversary, and the legendary skin care brand is marking its 100th birthday throughout the year with a multi-platform marketing campaign. Just like the beverage manufacturer, Nivea has released a book, the centennial report on the brand’s activity and its story of success in the world.
cosmetics & perfumes
We Are Pure, the brand and packaging design consultancy, is continuing to increase its international client-base after securing a new contract in China. The deal with leading Chinese health and beauty manufacturer Wally Bath will see We Are Pure creating a number of new ranges each year. They will also become the first consultancy outside of China to work alongside the company.
L’Oréal USA has re-launched Makeup.com, which was acquired by the brand in 2009, giving it a fresher look and making it more dynamic in terms of content (photos, slide-shows, ‘how to’ spots as well as articles, news and tips written by the experts of the industry will get posted on the website on a daily basis). The goal of the revamp is to make the online destination a women’s ‘best friend,’ which can tell her what is trendy and what’s not in the world of cosmetics.
L’Oréal Paris continues its Men Expert products promo campaign starting collaboration with Hugh Laurie. Known and appreciated for his grumpy Dr House character, Laurie cast in an unlikely new role, as the male face for the cosmetics brand. He joins fellow Hollywood stars Gerard Butler and Patrick Dempsey, who are already ambassadors for L’Oréal Paris.
Flood Creative has updated ULTA’s own brand of bath and body products to be as popular as the store itself. In order to create a visually engaging aisle, Flood created artwork that changes per product yet ties the line together as a family. The result is a cascade of watercolors over different finishes and sizes. The nearly 50 unique paintings were created and finessed in-house at Flood.