Adidas has opened a very unusual online café, Mega Diner, for the brand’s fans to be served with ‘freshly cooked’ sneakers. The footwear is ‘prepared’ by Atlanta hip-hopper Bobby Ray Simmons Jr. aka B.O.B , who plays a role of a short-order cook and brings his dishes on a silver tray under a cap featuring the brand’s logo.
cosmetics & perfumes
YouTube pays a tribute to beauty with a launch of L’Oréal Paris sponsored channel. The new hub Destination Beauty, which was opened last week, is designed as a platform for tips from industry gurus (make-up tutorial phenom Lauren Luke, makeup artist Kandee Johnson, and Seventeen Magazine). During a period of a year the page will be constantly updated with new spots, and maybe over some time this online destination will eventually turn into one of the favourite digital spaces for both consumers (any woman 18 to 54, the target audience) and beauty professionals.
Diesel will not stop until it takes all internet-addicts away from the computers. Yesterday, we wrote that the brand launched a lovely campaign «Facepark,» encouraging all of us to shut our PCs and laptops down and go to the park to have real fun. The next phase of the “fresh-air” movement is built on the clothing company’s collaboration with Fiat.
Diesel is going on “being stupid” by encouraging its fans to do quite smart things. The brand has come out with a new project, Facepark, which “brings the clichés of social media platforms back to the real world in a very literal way.” Diesel is inviting all internet addicts to stop wasting their life in front of the computer and go to the park to have a nice time partying with friends.
The World Cup is in full swing and Adidas is challenging golf and football fans to capture their best ‘keepy uppy’ effort on video. As and official sponsor of FIFA World Cup 2010, Adidas has launched the “TOUR 360 Keepy Uppy Challenge” where consumers upload videos of family, friends or themselves kicking or heading a soccer ball in the air as many times in succession as possible.