Old Spice has launched a new ad campaign for its current lineup of Old Spice Red Zone body sprays. The ‘Smell is Power’ campaign introduces a new scent Danger Zone, which is called ‘the scent of courage’ and is presented in body spray, deodorant and body wash.
cosmetics & perfumes
Avon Products, Inc. has marked the celebration of its 125th anniversary year at the Avon Foundation for Women Global Voices for Change Gala by honoring global champions working to end breast cancer and domestic violence. Within the event the winners of Avon’s global online singing talent search for women and songwriting competition for women and men, Avon Voices were announced.
Even simple things around us can be artistic and hide secrets that prove to be truly amazing and astonishing. What can be more trivial than a hair? But as it turns out, there are a plethora of fascinating and mysterious facts about it, and L’Oréal has come up to reveal all the truths behind hair. The cosmetic giant cooperated with the Palais de la Découverte in Paris to open an exhibition ‘Le Cheveu, de mèche avec la science’ (Hair in league with science), which will be running from October 14, 2011 through August 26, 2012.
Nivea, which is celebrating its 100-year anniversary this year, is launching an integrated marketing promotion under the strapline ‘A million moments of closeness’ in the UK. The new activity comes as part of the broader ‘100 years skincare for life’ campaign, which was kicked off by the Beiersdorf-owned brand to commemorate its centenary—the celebration movement includes the partnership with singer Rihanna, book release as well as a range of activities, which highlight the brand’s rich heritage.