Danone, the global leader in baby nutrition, has appointed brand design agency LFH to review and redesign part of its Aptamil Baby & Infant Formula milk brand. The appointment follows a three-way pitch against other European agencies.
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According to the latest study published by European Journal of Clinical Nutrition, DanActive by Danone can really cut the rate of minor infections by 19% in young children between three and six years old. The results also showed that children getting this treatment had two fewer illness over a three month period, with a larger reduction occurring in digestive sicknesses like nausea and diarrhea.