A fresh packaging design by SOLUTIONS Branding & Design Companies AG, the newly styled container sold in packs of four and optimized recipes have propelled Campina’s Optiwell fruit yogurt to the top of the low-fat fruit yogurt market.
SOLUTIONS’ creative team developed a design that gives customers an appetite for yogurt and leads them to choose Campina for its freshness and lightness. The design is a great success with end consumers: The newly designed Campina Optiwell with its combination of a modernized packaging format, optimized recipes and the addition of seasonal fruit flavors enabled it to reach double-digit growth rates and become market leader in the low fat fruit yogurt sector.
«We are very pleased with our customer’s success.It shows once more that good packaging design can have an even greater impact that any advertising,» says Micha Goes, member of the board and director of product branding at SOLUTIONS. The good results, however, are no excuse to just sit back and relax: The development of new products and innovations for 2010 is already in full swing
